Rebel Intrapreneurs use the Strategyzer Business Model Canvas FigJam template to turn possibilities into plans. Learn about the business model canvas FigJam template here and Try FigJam for free: https://psxid.figma.com/d8auy7
Anytime someone comes to us at the Rebel Intrapreneur podcast using the term non-traditional, our ears stand up. Our guest today is no different.
Lori Sussle Bonanni is the founder of elssus, a multi-disciplinary communications consultancy. She is also a self-described non-traditional publicist. She helps her clients go beyond press releases about announcements and launches and helps them communicate with their ideal customers in a more sustainable way.
In this episode we talked about:
Lori’s rebel intrapreneur career journey in communications
The career transitions she made across multiple disciplines and how she did it
Starting her own company
Lesson about sustaining communications to our markets and ideal customers beyond our launches and announcements
And no…it is not OK to find a press release template from a Google search, alter the company name and middle paragraph, and then send it out.
That’s not gonna work.
More about Lori Sussle Bonanni:
Her company, elssus
Lori’s Ask Me Anything sessions
Need a plan but can execute on your own? Lori has you covered
Lori’s Funding Announcement services
Lori can ghostwrite for you
All of elssus services
Today’s episode is brought to you by Figma. Two important tools of the Rebel Intrapreneur are the business model canvas and the value proposition canvas. Figma has templates for both, so you can design your innovation projects fast. I used the value proposition canvas template to design the listener profile and value map for this show. Try Figma for free.
More about Bill:
Rebel Intrapreneur podcast website
Bill’s book: The Art of Agile Marketing: A Practical Roadmap for Implementing Kanban and Scrum in Jira and Confluence
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091 Lori Sussle Bonanni is a non-traditional publicist