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In this episode, I talk to Martina Lauchengco, author of “Loved: How to Rethink Marketing for Tech Products.” Martina is also product marketing partner at Silicon Valley Product Group (SVPG) and partner at Costanoa Ventures. We talked about her book, and if there is one thing to learn from her book, it’s that “good product marketing can happen (in any organization) if capable individuals are willing to do the work.”
In other words, anyone can do it.
This is an opportunity for rebel intrapreneurs.
We talked about early career lessons from Bill Gates, that the market determines the value of your strategy, the mindset shift necessary to do great product marketing, and how rebel intrapreneurs can implement product marketing as Martina describes it in her book.
More about Martina:
Book: Loved: How to Rethink Marketing for Tech Products - https://amzn.to/3EPm6yT
Linkedin: https://www.linkedin.com/in/martinalauchengco/
Silicon Valley Product Group (SVPG): https://www.svpg.com/team/
Castanoa Ventures: https://www.costanoavc.com/team/
A few things we talked about:
Thank you to Emilia D’Anzica, founder and managing partner at Growth Molecules for introducing Martina to us.
Emilia on Linkedin: https://www.linkedin.com/in/emiliadanzica/
Emilia on Twitter: https://twitter.com/emiliadanzica
Growth Molecules: https://growthmolecules.com/
More about Bill:
Rebel Intrapreneur podcast website
Bill’s book: The Art of Agile Marketing: A Practical Roadmap for Implementing Kanban and Scrum in Jira and Confluence
Get the show on:
013 Martina Lauchengco Product marketers are made not born (well, of course they’re born)