Rebel Intrapreneur
Rebel Intrapreneur
013 Martina Lauchengco Product marketers are made not born (well, of course they’re born)

013 Martina Lauchengco Product marketers are made not born (well, of course they’re born)


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In this episode, I talk to Martina Lauchengco, author of “Loved: How to Rethink Marketing for Tech Products.” Martina is also product marketing partner at Silicon Valley Product Group (SVPG) and partner at Costanoa Ventures. We talked about her book, and if there is one thing to learn from her book, it’s that “good product marketing can happen (in any organization) if capable individuals are willing to do the work.”

In other words, anyone can do it.

This is an opportunity for rebel intrapreneurs.

We talked about early career lessons from Bill Gates, that the market determines the value of your strategy, the mindset shift necessary to do great product marketing, and how rebel intrapreneurs can implement product marketing as Martina describes it in her book. 

More about Martina:

Book: Loved: How to Rethink Marketing for Tech Products - 


Silicon Valley Product Group (SVPG):

Castanoa Ventures: 

A few things we talked about: 

Thank you to Emilia D’Anzica, founder and managing partner at Growth Molecules for introducing Martina to us. 

Emilia on Linkedin:
Emilia on Twitter:

Growth Molecules:

More about Bill:

Bill Cushard on Linkedin

Bill Cushard on Twitter

Rebel Intrapreneur podcast website

Bill’s book: The Art of Agile Marketing: A Practical Roadmap for Implementing Kanban and Scrum in Jira and Confluence 

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Apple Podcasts 


Google Podcasts

Martina Lauchengco on Rebel Intrapreneur with Bill Cushard

Rebel Intrapreneur
Rebel Intrapreneur
Rebel Intrapreneur is a podcast about a new category of high performing employee. Rebel intrapreneurs further the mission of an organization while simultaneous challenging the system from within. Founders and entrepreneurs are thirsty to find people who believe in their mission as much as they do, and pursue that mission relentlessly. Rebel Intrapreneur is hosted by Bill Cushard, who has reported directly to founder/CEOs four times in his career, which makes him an ideal guide on your intrapreneurial journey.