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Paul Henderson is the founder of Outcome Leaders, a consulting and training company that helps B2B companies identify and capture Unrealised Income. Paul has a new book out called, Income from Outcomes: Tap into unrealised income through a customer outcome program, and we talk about how to build a customer outcome program and what it means for the rebel intrapreneur.
More about Paul:
Book: Income from Outcomes: Tap into unrealised income through a customer outcome program: https://amzn.to/3tUNKFi
His company, Outcome Leaders: https://outcomeleaders.com/
On Linkedin: https://www.linkedin.com/in/paulhenderson5/
More about Bill:
Linkedin: https://www.linkedin.com/in/billcushard/
Twitter: https://twitter.com/billcush
Podcast website: rebelintrapreneur.com.
Bill’s book: The Art of Agile Marketing: A Practical Roadmap for Implementing Kanban and Scrum in Jira and Confluence https://www.amazon.com/Art-Agile-Marketing-Implementing-Confluence-ebook/dp/B079GLKWB1/ref=sr_1_1?crid=2SE4RO1UTSNX&keywords=art+of+agile+marketing&qid=1669916670&sprefix=art+of+agile+marketing%2Caps%2C115&sr=8-1
A few things we talked about:
Our past conversation about his previous book on Helping Sells Radio: https://podcasts.apple.com/us/podcast/107-paul-henderson-the-only-things-that-matters-is/id1080713333?i=1000430685246
Get the show on:
Apple Podcasts: https://podcasts.apple.com/us/podcast/rebel-intrapreneur/id1644520357
Spotify: https://open.spotify.com/show/6C3PzWhzNZe5ZEMIsbpBZU
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9zdW5mbG93ZXItcmFiYml0LWE1bWIuc3F1YX
Promo:
Today’s episode is brought to you by Figma. Two important tools of the Rebel Intrapreneur are the business model canvas and the value proposition canvas. Figma has templates for both. I used the value proposition canvas template to design the listener profile and value map for this show. You can do it, too. Try Figma for free, and get your innovation projects off the ground fast.
017 Paul Henderson Build a customer outcome program