Rebel Intrapreneur
Rebel Intrapreneur
017 Paul Henderson Build a customer outcome program

017 Paul Henderson Build a customer outcome program

Rebel Intrapreneurs use the Strategyzer Business Model Canvas FigJam template to turn possibilities into plans. Learn about the business model canvas FigJam template here and Try FigJam for free.


Paul Henderson is the founder of Outcome Leaders, a consulting and training company that helps B2B companies identify and capture Unrealised Income. Paul has a new book out called, Income from Outcomes: Tap into unrealised income through a customer outcome program, and we talk about how to build a customer outcome program and what it means for the rebel intrapreneur. 

More about Paul:

Book: Income from Outcomes: Tap into unrealised income through a customer outcome program: 

His company, Outcome Leaders: 

On Linkedin:

More about Bill:



Podcast website:

Bill’s book: The Art of Agile Marketing: A Practical Roadmap for Implementing Kanban and Scrum in Jira and Confluence

A few things we talked about: 

Our past conversation about his previous book on Helping Sells Radio:

Get the show on:

Apple Podcasts: 


Google Podcasts:


Today’s episode is brought to you by Figma. Two important tools of the Rebel Intrapreneur are the business model canvas and the value proposition canvas. Figma has templates for both. I used the value proposition canvas template to design the listener profile and value map for this show. You can do it, too. Try Figma for free, and get your innovation projects off the ground fast.

Paul Henderson Customer Outcome Program Rebel Intrapreneur Bill Cushard

Rebel Intrapreneur
Rebel Intrapreneur
Rebel Intrapreneur is a podcast about a new category of high performing employee. Rebel intrapreneurs further the mission of an organization while simultaneous challenging the system from within. Founders and entrepreneurs are thirsty to find people who believe in their mission as much as they do, and pursue that mission relentlessly. Rebel Intrapreneur is hosted by Bill Cushard, who has reported directly to founder/CEOs four times in his career, which makes him an ideal guide on your intrapreneurial journey.