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It still kind of blows me away a little that there are only 4,000 chief customer officers (CCO) on Linkedin, while there are 57,000 CMOs and 200,000 CFOs. After all, customers pay everyone’s salary. Rod Cherkas argues that there is a huge opportunity for a new CxO role rise, and he wrote The Chief Customer Officer Playbook: 8 Strategies That Will Accelerate Your Career and Win You A Seat At The Executive Table to make his case.
I wanted to talk to Rod because I think if rebel intrapreneurs had to pick one skill to learn, it would be to become great with customers. Rod’s book is a practical career guide for anyone with ambitions on becoming a chief customer officer.
More about Rod:
Rod’s book: https://amzn.to/432uTIs (affiliate link, if you’d like to support the show)
Rod’s Website: www.rodcherkas.com
On Linkedin: https://www.linkedin.com/in/rodcherkas
Link to this resources page for the book: https://rodcherkas.com/resources/
More about Bill:
Bill’s book: The Art of Agile Marketing: A Practical Roadmap for Implementing Kanban and Scrum in Jira and Confluence
Get the show on:
035 Rod Cherkas The CCO is a huge career opportunity