043 Bob Moesta Prototype to Learn, Not Test a Hypothesis

Rebel Intrapreneur

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043 Bob Moesta Prototype to Learn, Not Test a Hypothesis

Bill Cushard

Jun 13, 2023

Transcript

Rebel Intrapreneurs use the Strategyzer Business Model Canvas FigJam template to turn possibilities into plans. Learn about the business model canvas FigJam template here and Try FigJam for free.

Most people don’t prototype to learn; they prototype to confirm a hypothesis with A/B testing. This statement from Bob Moesta’s book, Learning to Build: The 5 Bedrock Skills of Innovators and Entrepreneurs, made me do a double take. I thought I was supposed to test a hypothesis. No, Bob tells me. Testing is not really learning with an open mind. It is confirming something you already suspect. If I truly want to learn, the goal has to be to learn, not confirm.

More about Bob:

Bob’s book: Learning to Build: The 5 Bedrock Skills of Innovators and Entrepreneurs https://amzn.to/440KWXb (Affiliate link, if you wish to support the show)

The Re-Wired Group: https://therewiredgroup.com/

On Linkedin: https://www.linkedin.com/in/bobmoesta/

Bob’s Previous Book: Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress: https://amzn.to/442nN6N (Affiliate link, if you wish to support the show)