Rebel Intrapreneur
Rebel Intrapreneur
043 Bob Moesta Prototype to Learn, Not Test a Hypothesis
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043 Bob Moesta Prototype to Learn, Not Test a Hypothesis

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Most people don’t prototype to learn; they prototype to confirm a hypothesis with A/B testing. This statement from Bob Moesta’s book, Learning to Build: The 5 Bedrock Skills of Innovators and Entrepreneurs, made me do a double take. I thought I was supposed to test a hypothesis. No, Bob tells me. Testing is not really learning with an open mind. It is confirming something you already suspect. If I truly want to learn, the goal has to be to learn, not confirm. 

More about Bob: 

Bob’s book: Learning to Build: The 5 Bedrock Skills of Innovators and Entrepreneurs https://amzn.to/440KWXb (Affiliate link, if you wish to support the show)

The Re-Wired Group: https://therewiredgroup.com/ 

On Linkedin: https://www.linkedin.com/in/bobmoesta/ 

Bob’s Previous Book: Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress: https://amzn.to/442nN6N (Affiliate link, if you wish to support the show) 

Bob Moesta Learning to Build Rebel Intrapreneur Bill Cushard

More about Bill:

Linkedin: https://www.linkedin.com/in/billcushard/ 

Twitter: https://twitter.com/billcush 

Podcast website: rebelintrapreneur.com.Bill’s book: The Art of Agile Marketing: A Practical Roadmap for Implementing Kanban and Scrum in Jira and Confluence https://www.amazon.com/Art-Agile-Marketing-Implementing-Confluence-ebook/dp/B079GLKWB1/ref=sr_1_1?crid=2SE4RO1UTSNX&keywords=art+of+agile+marketing&qid=1669916670&sprefix=art+of+agile+marketing%2Caps%2C115&sr=8-1

Get the show on:

Apple Podcasts: https://podcasts.apple.com/us/podcast/rebel-intrapreneur/id1644520357 

Spotify: https://open.spotify.com/show/6C3PzWhzNZe5ZEMIsbpBZU 

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9zdW5mbG93ZXItcmFiYml0LWE1bWIuc3F1YX

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Rebel Intrapreneur
Rebel Intrapreneur
Rebel Intrapreneur is a podcast about a new category of high performing employee. Rebel intrapreneurs further the mission of an organization while simultaneous challenging the system from within. Founders and entrepreneurs are thirsty to find people who believe in their mission as much as they do, and pursue that mission relentlessly. Rebel Intrapreneur is hosted by Bill Cushard, who has reported directly to founder/CEOs four times in his career, which makes him an ideal guide on your intrapreneurial journey.