043 Bob Moesta Prototype to Learn, Not Test a Hypothesis

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Most people don’t prototype to learn; they prototype to confirm a hypothesis with A/B testing. This statement from Bob Moesta’s book, Learning to Build: The 5 Bedrock Skills of Innovators and Entrepreneurs, made me do a double take. I thought I was supposed to test a hypothesis. No, Bob tells me. Testing is not really learning with an open mind. It is confirming something you already suspect. If I truly want to learn, the goal has to be to learn, not confirm. 

More about Bob: 

Bob’s book: Learning to Build: The 5 Bedrock Skills of Innovators and Entrepreneurs https://amzn.to/440KWXb (Affiliate link, if you wish to support the show)

The Re-Wired Group: https://therewiredgroup.com/ 

On Linkedin: https://www.linkedin.com/in/bobmoesta/ 

Bob’s Previous Book: Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress: https://amzn.to/442nN6N (Affiliate link, if you wish to support the show) 

More about Bill:

Linkedin: https://www.linkedin.com/in/billcushard/ 

Twitter: https://twitter.com/billcush 

Podcast website: rebelintrapreneur.com.Bill’s book: The Art of Agile Marketing: A Practical Roadmap for Implementing Kanban and Scrum in Jira and Confluence https://www.amazon.com/Art-Agile-Marketing-Implementing-Confluence-ebook/dp/B079GLKWB1/ref=sr_1_1?crid=2SE4RO1UTSNX&keywords=art+of+agile+marketing&qid=1669916670&sprefix=art+of+agile+marketing%2Caps%2C115&sr=8-1

Get the show on:

Apple Podcasts: https://podcasts.apple.com/us/podcast/rebel-intrapreneur/id1644520357 

Spotify: https://open.spotify.com/show/6C3PzWhzNZe5ZEMIsbpBZU 

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9zdW5mbG93ZXItcmFiYml0LWE1bWIuc3F1YX