As Brandi Starr argues, the CMO is best positioned to become the CRO, CMOs already work cross-functionally, putting them in an ideal position to bring everyone together around the customer experience. Afterall, marketing doesn’t support the business. Marketing IS the business. We talk about this from her book. CMO to CRO: The Revenue Takeover by the Next Generation of Executive.
More about Brandi:
Brandi’s book: CMO to CRO: The Revenue Takeover by the Next Generation of Executive: https://amzn.to/3NR8EQE (Affiliate link, if you’d like to support the show)
On Linkedin: https://www.linkedin.com/in/brandistarr/
Her company, Tegrita: https://tegrita.com/
More about Bill:
Podcast website: rebelintrapreneur.com.
Bill’s book: The Art of Agile Marketing: A Practical Roadmap for Implementing Kanban and Scrum in Jira and Confluence https://www.amazon.com/Art-Agile-Marketing-Implementing-Confluence-ebook/dp/B079GLKWB1/ref=sr_1_1?crid=2SE4RO1UTSNX&keywords=art+of+agile+marketing&qid=1669916670&sprefix=art+of+agile+marketing%2Caps%2C115&sr=8-1
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