Rebel Intrapreneur
Rebel Intrapreneur
045 Brandi Starr A new generation of executive
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045 Brandi Starr A new generation of executive

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As Brandi Starr argues, the CMO is best positioned to become the CRO, CMOs already work cross-functionally, putting them in an ideal position to bring everyone together around the customer experience. Afterall, marketing doesn’t support the business. Marketing IS the business. We talk about this from her book. CMO to CRO: The Revenue Takeover by the Next Generation of Executive.

More about Brandi: 

Brandi’s book: CMO to CRO: The Revenue Takeover by the Next Generation of Executive: https://amzn.to/3NR8EQE (Affiliate link, if you’d like to support the show)

On Linkedin: https://www.linkedin.com/in/brandistarr/ 

Her company, Tegrita: https://tegrita.com/ 

Brandi Starr Rebel Intrapreneur Bill Cushard

More about Bill:

Linkedin: https://www.linkedin.com/in/billcushard/ 

Twitter: https://twitter.com/billcush 

Podcast website: rebelintrapreneur.com.

Bill’s book: The Art of Agile Marketing: A Practical Roadmap for Implementing Kanban and Scrum in Jira and Confluence https://www.amazon.com/Art-Agile-Marketing-Implementing-Confluence-ebook/dp/B079GLKWB1/ref=sr_1_1?crid=2SE4RO1UTSNX&keywords=art+of+agile+marketing&qid=1669916670&sprefix=art+of+agile+marketing%2Caps%2C115&sr=8-1

Get the show on:

Apple Podcasts: https://podcasts.apple.com/us/podcast/rebel-intrapreneur/id1644520357 

Spotify: https://open.spotify.com/show/6C3PzWhzNZe5ZEMIsbpBZU 

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9zdW5mbG93ZXItcmFiYml0LWE1bWIuc3F1YX

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Rebel Intrapreneur
Rebel Intrapreneur
Rebel Intrapreneur is a podcast about a new category of high performing employee. Rebel intrapreneurs further the mission of an organization while simultaneous challenging the system from within. Founders and entrepreneurs are thirsty to find people who believe in their mission as much as they do, and pursue that mission relentlessly. Rebel Intrapreneur is hosted by Bill Cushard, who has reported directly to founder/CEOs four times in his career, which makes him an ideal guide on your intrapreneurial journey.