What do you mean forget the funnel? Everything we do is designed to optimize the flow of leads through the funnel. We even call them “funnel metrics.” After talking to Claire Suellentrop, co-author of Forget the Funnel: A customer-led approach for driving recurring revenue, I have come around to the idea that funnels are about us and not the customer. So, I say, “forget the funnel.”
More about Claire:
Claire’s book: Forget the Funnel: A customer-led approach for driving recurring revenue
Claire’s company: Forget the Funnel
Claire on X / Twitter
Claire on Linkedin
More about Bill:
Bill Cushard on Linkedin
Bill Cushard on Twitter
Bill’s book: The Art of Agile Marketing: A Practical Roadmap for Implementing Kanban and Scrum in Jira and Confluence
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