056 Claire Suellentrop Customer-led growth is not random acts of growth

Rebel Intrapreneur

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056 Claire Suellentrop Customer-led growth is not random acts of growth

Bill Cushard

Aug 22, 2023

What do you mean forget the funnel? Everything we do is designed to optimize the flow of leads through the funnel. We even call them “funnel metrics.” After talking to Claire Suellentrop, co-author of Forget the Funnel: A customer-led approach for driving recurring revenue, I have come around to the idea that funnels are about us and not the customer. So, I say, “forget the funnel.”

More about Claire:

Claire’s book: Forget the Funnel: A customer-led approach for driving recurring revenue
Claire’s company: Forget the Funnel
Claire on X / Twitter
Claire on Linkedin

More about Bill:

Bill Cushard on Linkedin
Bill Cushard on Twitter
Bill’s book: The Art of Agile Marketing: A Practical Roadmap for Implementing Kanban and Scrum in Jira and Confluence

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Rebel Intrapreneur

Rebel Intrapreneur is a podcast about a new category of high performing employee. Rebel intrapreneurs further the mission of an organization while simultaneous challenging the system from within. Founders and entrepreneurs are thirsty to find people who believe in their mission as much as they do, and pursue that mission relentlessly. Rebel Intrapreneur is hosted by Bill Cushard, who has reported directly to founder/CEOs four times in his career, which makes him an ideal guide on your intrapreneurial journey.

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