All this talk about building a personal brand and being a creator and growing an audience assumes most people know what to write about and understand who they are they are writing for.
Not everyone knows.
It’s a big hurdle.
Jacob Warren, founder and CEO of GrowGlad, has a better solution. He suggests sharing the Linkedin content that your company is posting. But don’t just repost. Add a unique point of view, some context, a reason for two for why you are sharing it.
If you are a rebel intrapreneur and want to further the mission of the company where you work, why not share what’s going on at your company. Yes, it benefits the company, but it also benefits you and helps you build your brand.
Warren shares several strategies for doing this well. Doable strategies you can start on today.
More about Jacob:
Jacob Warren’s Linkedin post
Jacob Warren’s company: GrowGlad
More about Bill:
Rebel Intrapreneur podcast website
Bill’s book: The Art of Agile Marketing: A Practical Roadmap for Implementing Kanban and Scrum in Jira and Confluence
Get the show on:
058 Jacob Warren Grow your presence on Linkedin by sharing company content