2023 has been the year of operational efficiencies in SaaS, and many customer success teams have customers struggling with this. Maranda Dziekonski, senior vice president of customer success, posted on Linkedin about the importance of having proactive empathy for customers who may not have gone through such a process of improving efficiency. Dziekonski says to customer success managers, “What your customers care about has changed significantly over the past year! CS, if you do not adjust, your bottom line will be impacted.” We explore how customer success teams can adjust.
More about Maranda:
Maranda’s Linkedin post on adapting with your customers.
Maranda’s Linkedin post about receiving 1,400 applications to her job posting.
Maranda Dziekonski on Linkedin.
More about Bill:
Rebel Intrapreneur podcast website
Bill’s book: The Art of Agile Marketing: A Practical Roadmap for Implementing Kanban and Scrum in Jira and Confluence
Get the show on:
060 Maranda Dziekonski What your customers care about has changed