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I intended to talk to Lihong Hicken, founder and CEO of TheySaid, about how her company helps customers understand customers better and even predict growth potential and churn risk by using a metric called, customer perceived value (CPV). We did talk about that, but not before we started off talking about Lihong’s desire to be an intrapreneur.
In fact, the main reason Lihong started TheySaid is because she wanted to create a solution to understanding customers that she wished she had when she was an intrapreneur in previous jobs. In fact, part of her thinks that when she does make this solution work, she can go back to being an intrapreneur and use it.
What a way to start a company.
Side note: If you are reading this before November 8, 2023, you might want to catch a Linkedin Live event, hosted by Lihong Hicken and TheySaid called, Linkedin Live Debate: Is NPS a Vanity Metrics? Lihong hosts a panel to have this great debate:
Bill Cushard
More about Lihong:
Lihong Hicken’s blog on customer perceived value (CPV)
Lihong Hicken’s company, TheySaid
Lihong Hicken On Linkedin
Sponsor:
Today’s episode is brought to you by Figma. Two important tools of the Rebel Intrapreneur are the business model canvas and the value proposition canvas. Figma has templates for both. I used the value proposition canvas template to design the listener profile and value map for this show. You can do it, too. Try Figma for free, and get your innovation projects off the ground fast.
More about Bill:
Rebel Intrapreneur podcast website
Bill’s book: The Art of Agile Marketing: A Practical Roadmap for Implementing Kanban and Scrum in Jira and Confluence
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072 Lihong Hicken is the entrepreneur who wants to be an intrapreneur