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What started off as a discussion about Ari Hoffman’s Influitive blog, Unlocking Revenue Growth Through Customer Marketing: Your 6-Step Blueprint, turned into a conversation about ruthless prioritization, working with stakeholders to prioritize together, and what paying lip service to a function looks like in the real world.
This big lesson for me in this conversation was how Ari describes the real tendency to want to do everything, even though we know we cannot. Part of the solution is to prioritize based on what’s most important. Ari calls this, “doing less, more.” Easier said than done. But vital.
Do Less, More. - Ari Hoffman
Another part of the solution is to prioritize with your peers. Come into those conversation with a mind set of, “let’s solve this together.”
That helps.
The final piece of this prioritization puzzle, which is the big lesson for me is accept that some fires will burn themselves out. We don’t have to do everything or jump on everything that comes up at the moment. In fact, doing that will likely be counter-productive. Don’t do it.
Let some fires burn themselves out.
More about Ari:
The newsletter that Ari mentioned
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More about Bill:
Rebel Intrapreneur podcast website
Bill’s book: The Art of Agile Marketing: A Practical Roadmap for Implementing Kanban and Scrum in Jira and Confluence
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076 Ari Hoffman Some fires will burn themselves out