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I was listening to a podcast the other day, and the guest asked the host, “Do you have an outcome that you want to create for your audience?“
I don’t think he had a good answer.
Here was the answer:
“What I am trying to create is to show optimism. Show light. Show the good in humanity and surround myself with that? But how do you measure that? I’m really trying to optimize for love. Love for my guests. Love for the audience.”
He goes on a little more. But I’ll stop there.
First of all, the good part. Optimism is good. Good for humanity is good. Love is good. But I really don’t know what any of those things mean.
I was thinking as I heard the answer, “That’s a vague answer.”
I also thought, “This host is not ready for that question.”
And then I thought, “What is my answer? Do I have a good answer? A bad answer? Any answer? Am I ready for that question?”
Anyway, it made me think about my answer to the question: “Do you have an outcome that you want to create for your audience?”
This episode is my answer to that question.
Today’s episode is brought to you by Figma. Two important tools of the Rebel Intrapreneur are the business model canvas and the value proposition canvas. Figma has templates for both, so you can design your innovation projects fast. I used the value proposition canvas template to design the listener profile and value map for this show. Try Figma for free.
More about Bill:
Rebel Intrapreneur podcast website
Bill’s book: The Art of Agile Marketing: A Practical Roadmap for Implementing Kanban and Scrum in Jira and Confluence
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079 Outcomes I envision for Rebel Intrapreneur listeners